What is Olfactory Marketing?
Olfactory marketing is the strategic use of scents to create an environment that puts customers at ease, stimulating a desire to buy. Those who use this method lay the groundwork for stimulating the first push to purchase.
Creating the Right Environment with Fragrances
With our scents and fragrances, we help you create an ideal olfactory environment for your business that not only promotes a pleasant experience, but also strengthens your brand. This powerful tool becomes an integral part of your corporate identity, complementing logos, colors and other visual elements.
Why Are Fragrances Important?
Sight, hearing and smell are among the first senses we develop at birth, but the full development of the sense of smell occurs around age 10. Before that time, children tend to recognize and define their surroundings more by sight than by smell.
The importance of smells is primarily psychological, as the brain stores colors and scents. As early as 1935, psychologist Donald Laird pointed out that 80 percent of men and 90 percent of women reported strong emotions related to memories evoked by scents.
The Impact of Fragrances on Consumers.
Fragrances not only evoke memories, but can influence purchase even when the consumer is unfamiliar with your brand. A pleasant scent can generate positive feelings that increase the likelihood of purchase.
Examples of Success
- In an experiment with two identical pairs of Nike shoes, 84 percent of participants chose the pair displayed in a box scented with floral fragrances.
- Fragrances such as orange, black pepper, and sea water, diffused in a nightclub, produced surprising results: patrons danced longer and felt better than on a night without perfume.
- In one casino, introducing a Pina Colada fragrance through the ventilation system increased revenues by 45 percent during the hours the fragrance was present.
The Power of Olfactory Marketing in Everyday Life
A common example of successful olfactory marketing is what happens in a McDonald’s restaurant. The characteristic smell of fried oil is a distinctive element that prompts you to order a McMenu. This represents one of the most powerful examples of the impact olfactory marketing can have on consumer behavior.
Read more: SCENT 300 ELECTRIC FRAGRANCE DIFFUSER
Conclusion
The next time you buy a simple hair gel, you will notice that you choose the one with the best scent. This is the power of olfactory marketing: a sensory experience that influences your decisions and can be successfully applied in your business!