Logo Olfattivo
15 February 2023

How room fragrances communicate your Brand Identity

Room fragrances are not only able to communicate Olfactory Logo , but also to influence consumer choices. Scent psychology is a study that shows how smell can affect human emotions and behavior. Smell is a very powerful sense that can activate emotions and memories, and it can influence the way people feel and act. Companies have the opportunity to use the science of scents to create a unique sensory experience for customers. Scents create an environment that is relaxing, welcoming, energizing, or refreshing, depending on the desired effect. For example, a clothing boutique might choose a light floral scent to create a feminine and romantic atmosphere, while a sports store might opt for a citrusy scent to create a fresh and dynamic atmosphere (which, however, goes poorly with a gym for example). How scents affect consumer behavior has been demonstrated in several scientific studies. One study conducted in 2014 showed that lavender scent can reduce anxiety levels in patients in the waiting room. Another study showed that the scent of Bread increases sales in a bakery. In addition, smell can also affect mood and memory. A 2013 study showed that thesmell of cinnamon immediately reminds one of the Christmas holiday season . The smell of lodgepole pine, on the other hand, can improve concentration and attention. In summary, smell can be used as a powerful marketing tool to communicate brand identity and influence consumer behavior. Special Scent helps companies how to use room scents (we recommend visiting our Olfactory Marketing page) effectively you can create unique sensory experiences to increase customer loyalty and sales. However, choosing the right scent must be done carefully, as scent can have negative effects if it does not fit your core business and brand identity.

Learn more: Scenting to duct system for villas and mansions

Trust the professionals in room fragrances and perfumes.

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Biglietti da visita profumati, fragranze, marketing olfattivo
28 May 2021

Marketing strategy with custom fragrances Special Scent

We all want something customized to our styles and preferences, and today’s fragrance marketing strategies speak to this. Because scented products sell so frequently, personalized fragrances stand out and get consumers’ attention. Being able to customize a fragrance that fits your lifestyle, needs, and olfactory preferences adds value to the consumer’s purchase decision.

Customized products make your brand stand out and create brand loyalty. It makes customers feel special because your brand takes their interests into account. Fragrance brands like Specialscent can increase customer loyalty by leveraging personalization in their fragrance marketing strategy.

DISCOVER OUR FRAGRANCES

In recent years, more and more companies have used scent marketing to create a pleasant atmosphere. It is becoming clearer how important scent is. Not only in customer buying behavior, but also in terms of brand loyalty, corporate identity, and satisfaction of your customers and staff

If you need help from specialists in choosing your fragrance contact us or chat with us.

When was the in-store scent strategy born?

In the mid-1990s, psychologists found that in stores where the room was lightly scented, sales increased. Further research followed, but it was not until 2002 that this concept was labeled: scent marketing ( 2 ). Despite its increasing use in various contexts, the underlying mechanisms are still rather undefined. The consequence is that the power of scent is underestimated when it can offer so much.

When a scent is diffused, molecules travel directly through the nose to the olfactory bulb, which is connected to the limbic system-the emotional brain. This implies that the scent is not first processed in the thalamus, but subliminally. The advantage of this is that scent has an immediate effect on the customers’ mood and indirectly on how the customer perceives and evaluates your company and brand.

Creating an emotion for customer while buying

In modern society, it is easy to be overwhelmed by the abundance of sensory stimuli; for example, (loud) music in clothing stores, (colorful) interiors, and different shades of light. Meanwhile, the right fragrance can provide a relaxing and appropriate atmosphere.

Since fragrance is strongly related to emotions, it has an important influence on our mood. Each scent has different strengths and qualities. For example, eucalyptus has been shown to reduce fear, lemon improves mood, and lavender reduces anxiety and fear.

(Read more in our article: Winning customers with olfactory marketing.

The Marketing of Fragrances

There are several ways to use fragrance in a marketing strategy. So spreading the fragrance of freshly baked bread in a bakery is a good advertising approach. Similarly, scent is used as an element to add atmosphere to a room. This technique is widely used in hotels, airports, stores, banks, casinos, and other settings.

Learn more: What are HVAC systems?

In short, scent marketing can have beneficial consequences for your business. More and more research shows that fragrance plays an essential role in marketing and brand identity. Likewise, each fragrance has a different quality that can be used to your advantage. Whether it’s increasing sales figures, improving your office performance, creating a unique brand, or simply the gratification of an aromatic room; Specialscent fragrance diffusers are an answer to your needs.

Discover our fragrance diffusers for large rooms.

Biglietti da visita profumati, fragranze, marketing olfattivo
19 May 2021

Winning customers with olfactory marketing

Playing with your senses, brands have been doing this for a long time. But your nose, for its part, was somewhat neglected at first. It’s only in recent years that brands have realized the value of tickling your sense of smell. What’s the point? To give you a sensory experience to influence your buying behavior and the emotional connection you have with the brand. But how can a smell penetrate so deeply into our brains that it is used for marketing purposes? Together we analyze the machinery of olfactory marketing, an inspired trend!

Retail, luxury hotels have pioneered olfactory marketing. White tea-based fragrances in Shangri-La group hotels or manly scents in Abercrombie’s ready-to-wear stores … Some examples of fragrances that concentrate an identity and evoke different emotions. But nowadays olfactory marketing has managed to convince much more diverse sectors such as the automotive industry (that famous scent of “new” that we love so much), banking, culture and many others. Even companies are getting into the scent business and are spreading vitamin-rich scents in open spaces to increase employee creativity and productivity.

When was olfactory marketing born?

We find the first traces of olfactory marketing in the late 1970s with the opening of the first department stores in Paris. According to Aristide and Marguerite Boucicaut, the founders of Le Bon Marché, the modern consumer must have a new experience with the product. This customer could see it, touch it, smell it, to the rhythm of a musical ambience. It was not until the early 1950s that marketing professionals became interested in the impact of color and, later, touch in buying behavior.

Since then, research and creativity have constantly evolved. Engaging our five senses by creating a visual atmosphere or conveying music has become standard in the fashion, beauty or wellness industries. Yet despite the growing interest in sensory marketing for professionals, smell remains one of the least exploited senses.

What is the olfactory signature?

More and more brands want to express their identity through a fragrance. They try to use a recognizable and memorable fragrance to strengthen the emotional ties between the brand and the customer. This is called the olfactory signature. Some companies and perfumers even specialize in creating these bespoke fragrances. Today we discuss the work of an olfactory designer, whose goal is to transcribe a brand’s universe into a composition. By diffusing this particular scent, the goal of the brand goes beyond just a purchase; it wants to become a lasting impression and cause a feeling of pleasure and well-being for the consumer.

What are the strengths of Olfactory Marketing?

Olfactory marketing, therefore, an integral part of sensory marketing, creates olfactory actions that draw the consumer’s attention, when desired, the chosen place for the required duration in order to generate awe and remember the product/brand . In this regard, it is important to remember that the chosen olfactory logo plays a decisive role because it informs the entire value system and media communication with the consumer. It promotes and reinforces the company’s image, enhances and emphasizes the products / services and allows you to be remembered. Psychologically, aroma is instinctively associated with something good, positive, gives a perception of quality. Suffice it to mention the immediate association between the smell of vanilla and Borotalco, a manufacturer of talcum powder in the past and ‘unknowingly created anolfactory logo. Market studies have shown that brand memory increases in environments with a pleasant smell.

If you are looking for a partner to help you with your marketing growth strategy, we can help you with the implementation of:

Learn more: Marketing Strategy with Special Scent Custom Fragrances

If you want to find out what tools are useful for doing olfactory marketing click here

Special Scent Image of Special Scent
28 December 2017

The olfactory notes of Lurisia products at Fico di Bologna

Reproduction of Unique Fragrances

We were able to capture the intense and vivid caramel tones of Afghan amber, along with the citrusy and spicy scent of the fantastic Lurisia Chinotto, characterized by a fine and persistent effervescence.

Intense and Refined Fragrances

Intense, pronounced and deep aromas, with decisive hints of citrus, spring flowers and herbaceous notes of youthful Aranciata. The genuine and lively aroma of lemon, enhanced by the intensity that harmonizes and refines the evocation of orange blossoms and lemon peel.

The Power of Olfactory Marketing

All of this is olfactory marketing: a lasting memory that fosters your customers’ loyalty!

Read more: Scent Scent 100 White New

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Special Scent Image of Special Scent
28 December 2016

Olfactory Brand Hotel Avalon

Special Scent Announces Creation of Olfactory Brand Avalon Fragrance

Special Scent is pleased to present Avalon Fragrance, the new olfactory brand created for the prestigious Avalon Resort, located in the picturesque woods of northern Hungary.

An Olfactory Brand in Harmony with Nature

The Olfactory Brand, designed by Maestro Giovanni Festa, was created in perfect harmony with the natural surroundings. The olfactory notes recall the aromas that are breathed outside, spreading a wonderful and uniform fragrance inside the resort thanks to our perfumers and scent diffusers.

A Unique Fragrance: Warm, Sensual and Mysterious

The notes that make up the Avalon fragrance were carefully selected from Head, Heart and Base notes to create a perfect balance with the outer scents. The result is a warm and sensual fragrance full of mystery, a true olfactory masterpiece.

Avalon Fragrance in the Resort

The ambient scenting has been taken care of down to the last detail, making the Avalon Olfactory Brand perceptible in every corner of the resort. The fragrance greets guests in the lobby and accompanies them through the hallways to the spa, gym and conference room. Even the bathrooms have been scented with this same fragrance, and upon request, it is possible to have the fragrance directly in the rooms.

Advanced Diffusion Technologies

Special Scent employed various technologies to ensure an even diffusion of fragrance: professional scent diffusers, electric perfumers, and scenting systems integrated into the air ducting. In addition, we used mobile diffusers to cover different areas of the facility.

Creating Your Olfactory Brand

Special Scent offers the opportunity to create a custom olfactory brand for your hotel as well. You can extend the fragrance to shower baths, shampoos, soaps, and more, making your olfactory logo even more exclusive and memorable.

An Unforgettable Olfactory Marketing

Your hotel facility will be made unique and unforgettable thanks to olfactory marketing, which can be developed in numerous solutions. Our proposals will help you differentiate your business from competitors by creating olfactory experiences that will leave an indelible mark.

Learn more: The olfactory notes of Lurisia products at Fico di Bologna

Specialscent is all about that!

Special Scent Image of Special Scent
11 June 2016

Scents for your business

What is Olfactory Marketing?

Olfactory marketing is the strategic use of scents to create an environment that puts customers at ease, stimulating a desire to buy. Those who use this method lay the groundwork for stimulating the first push to purchase.

Creating the Right Environment with Fragrances

With our scents and fragrances, we help you create an ideal olfactory environment for your business that not only promotes a pleasant experience, but also strengthens your brand. This powerful tool becomes an integral part of your corporate identity, complementing logos, colors and other visual elements.

Why Are Fragrances Important?

Sight, hearing and smell are among the first senses we develop at birth, but the full development of the sense of smell occurs around age 10. Before that time, children tend to recognize and define their surroundings more by sight than by smell.

The importance of smells is primarily psychological, as the brain stores colors and scents. As early as 1935, psychologist Donald Laird pointed out that 80 percent of men and 90 percent of women reported strong emotions related to memories evoked by scents.

The Impact of Fragrances on Consumers.

Fragrances not only evoke memories, but can influence purchase even when the consumer is unfamiliar with your brand. A pleasant scent can generate positive feelings that increase the likelihood of purchase.

Examples of Success

  • In an experiment with two identical pairs of Nike shoes, 84 percent of participants chose the pair displayed in a box scented with floral fragrances.
  • Fragrances such as orange, black pepper, and sea water, diffused in a nightclub, produced surprising results: patrons danced longer and felt better than on a night without perfume.
  • In one casino, introducing a Pina Colada fragrance through the ventilation system increased revenues by 45 percent during the hours the fragrance was present.

The Power of Olfactory Marketing in Everyday Life

A common example of successful olfactory marketing is what happens in a McDonald’s restaurant. The characteristic smell of fried oil is a distinctive element that prompts you to order a McMenu. This represents one of the most powerful examples of the impact olfactory marketing can have on consumer behavior.

Read more: SCENT 300 ELECTRIC FRAGRANCE DIFFUSER

Conclusion

The next time you buy a simple hair gel, you will notice that you choose the one with the best scent. This is the power of olfactory marketing: a sensory experience that influences your decisions and can be successfully applied in your business!